Researchers & Publications

Yamen KOUBAA
Academic and Research Director at FERRANDI Paris

Yamen KOUBAA, professor of marketing and international business. He holds a PhD in Marketing Sciences from the University of Marketing and Distribution Sciences in Japan and a research supervisory qualification from the University of Caen Normandy in France. A marketing researcher and food marketing specialist, Professor Koubaa has published scientific articles, books, and case studies in several languages (French, English, and Japanese). Professor Koubaa has held several managerial positions in business schools in France and abroad. He has served as Dean of the Faculty, Director of Programs, and Head of Department.  A specialist in international higher education and educational innovation, he worked for several years as an advisor to the Japanese Ministry of Education and Technology and the Saudi Arabian Embassy in Tokyo. He joined FERRANDI Paris in September 2025 as Academic and Research Director.

NATHALIE SARROUY-WATKINS
Associate Professor in Entrepreneurship

Nathalie Sarrouy-Watkins has been a teacher in the Bachelor and Master of Science programmes at FERRANDI Paris since 2016, and a researcher in entrepreneurship. She holds a PhD in Management Sciences from the University of Reims with a specialty in entrepreneurship, and is qualified as a Lecturer by the National Council of Universities. His research focuses on hospitality entrepreneurship with themes on business models, effectuation, entrepreneurial risk, sustainable development and entrepreneurship education. Her work has been published in the best national and international journals such as Management International, the Revue de l’Entrepreneuriat, the Revue Internationale PME, Entreprendre & Innover, Gestion 2000, Projectique and the Revue Internationale des Sciences de Gestion.

Associate Professor in Marketing

Ophélie Mugel is a Lecturer and Researcher in Marketing and Consumer Behavior. Her research focuses on food and culinary consumption experiences, well-being experiences, consumption practices of vulnerable groups and social and solidarity catering. Qualified as a Maitre de Conférences by the CNU (06), she has co-authored several research articles in prestigious journals such as Journal of Public Policy & Marketing and Ecological Economics. With a background in Anthropology, she employs in-depth qualitative methods, which she records in video form. In 2020, she signed the film Dignity as a Gift: an Immersion in the Gastronomic Experience at Refettorio Paris, awarded the prize for best research videography at the Association for Consumer Research conference. Since 2022, she has co-organized an annual conference on the theme of New Practices in Committed Catering. Since 2024, Ophélie Mugel has been Vice-President of the Communication Commission of the Association Française du Marketing, a community of 700 members (researchers, doctoral students and practitioners).

Fahimeh Hateftabar holds a Ph.D. in Tourism Marketing Management from Pantheon-Sorbonne University and currently serves as an Assistant Professor and Researcher in Marketing and Tourism at FERRANDIParis;  She completed her Bachelor's Degree in Solid State and Plasma Physics before pursuing her Master's and Ph.D. degrees in Tourism Marketing Management.
 
With a solid foundation in mathematics, Fahimeh is a recognized expert in quantitative research approaches. Fahimeh's research focus primarily revolves around marketing strategies and sustainability within the tourism and hospitality sectors. She delves into understanding consumer behavior, exploring innovative approaches to promote responsible and sustainable practices in these industries. Her studies were published in leading academic journals. 
 

Julien Cadot is a lecturer and researcher in corporate finance. He holds a PhD from the University of Montpellier and an engineering degree from Montpellier Sup'Agro. He was head of the Finance and Economics Department at the Institut Supérieur de Gestion Paris before joining the College of Agricultural and Life Sciences at Virginia Tech (USA) as Professor of Agribusiness and Entrepreneurship for four years.

His research focuses on the financing and governance of agribusinesses, with specific expertise in the wine sector and cooperative governance.

Christophe Loué holds a Phd in Education Sciences from the University of Nancy 2. He teaches Human Resources Management and Entrepreneurship in the school’s post graduate programmes. He focuses his research on entrepreneurship, and in particular the field of entrepreneurial skills, motivation and entrepreneurial 
intention of students and more recently social representations. Christophe Loué has published several articles on these issues in French and international academic journals.

Rodolphe BARDOT, Academic and development manager of the Master's programmes at FERRANDI Paris

Rodolphe BARDOT is in charge of the academic part and the development of the Master programmes of FERRANDI Paris. He has an academic background and holds a PhD in applied engineering related to industry in the optimisation of production processes. He worked for the NORTEL- NETWORKS group and then THALES as an export project manager for telecom network infrastructures (Europe, US, Middle East). Rodolphe joined the training division of the Paris Ile-de-France Chamber of Commerce 17 years ago with teaching assignments and the development of institutional and private partnerships for apprenticeships. He teaches entrepreneurship, management, marketing and applied mathematics.

Juliette GUIDON
Doctoral student in sociology, University of Paris, Centre de recherche sur les liens sociaux (CERLIS), École FERRANDI Paris

Juliette Guidon holds a Bachelor's degree in Human and Social Sciences and a Master's degree in Sociology from the University of Paris. She is currently doing a CIFRE thesis in sociology at the University of Paris, attached to the CERLIS laboratory (Centre de recherche sur les liens sociaux). This research, which is the result of a doctoral project funded by FERRANDI Paris from 2022 to 2025, focuses on the professional reconversions of former managers in the food industry, and more specifically in pastry-making, baking and chocolate-making. Her research themes fall within several areas of sociology: the sociology of the family, the sociology of professional reconversions, the sociology of gender, the sociology of the individual and the sociology of food.